"Giving you the power to target your audience in a storytelling format and promoting your products. A complete video marketing solutions that won't pinch your pocket."
Jatin Sankath
Founder
Animated Explainer Video
Every video in production with tech monks is hand-crafted, designed from scratch keeping in mind your target audience, marketing objectives and your branding guidelines. Also smarter business have already understood the importance of animation in business.
2D Animation
2D animation is primarily characterized for being engaging and straightforward. This style is ideal for companies that either have a complicated product or service to explain or that want to bring trust and buzz to their brand. In other… words, graphics are used to show how that product or service works and how the customer can benefit from it. Additionally, 2D motion graphics animation videos look fresh, colorful and dynamic. All of those characteristics serve as eye-catching features that will hook your audience from the first second. Given the complexity of the products or services that use this style, that’s definitely beneficial. 2.5D technique simulates a 3D environment. It has all the benefits of a motion graphics animation video and it is quite an interesting way to have a professional and engaging result without the hassle and time (and money) consuming technique of 3D animation.
3D Animation
3D animation technique has endless possibilities. It’s mostly used for commercial purposes because of its high quality and for its state-of-the-art feel that can make your brand be noticed in an instant. Additionally, the ability to rotate and… zoom into all the elements in the video makes the viewer feel immersed in what’s being shown. Nevertheless, the production of 3D animations can be quite expensive, so this isn’t a suitable option if you have a small budget. Finally, even if you have the money for this kind of video, you should consider that production times tend to be longer, simply because any changes or adjustments take more effort than with the other styles.
WhiteboardAnimation
Whiteboard animation is one of the most popular and preferred styles for B2C and B2B companies because whiteboard videos are perfect for diving a bit deeper into a product, service or process explanation. This style consists of drawing simple... black and white illustrations on a whiteboard to explain a concept. The whole story just pops up right in front of your eyes and out of thin air, so you are drawn into it from the start. Besides, whiteboard animations have that simplistic feel I’ve mentioned when talking about 2D character animations which offers the benefit of being straightforward and to-the-point.
CharacterAnimation
2D character animation is one of the most popular and broadly used techniques – and for a reason. It’s a style in which both characters and scenes are created in a 2D space using perspective in order to recreate the illusion of depth This type of …animation is a great choice for either B2C or B2B companies since it is emotion-evoking and appeals directly to the audience, making it an ideal form of content for people to share. 2D images and figures can be simple but that’s good, because they avoid overwhelming your audience and put the focus on your message.
Live Action
In live action videos, everything is recorded using a camera. It’s a good option for companies seeking to build a personal relationship between them and potential customers by showing real people in real scenes. Also in a live action video,… you could put your employees, your customers or even yourself before the eyes of your audience to explain or stand by your product or service. Often used in testimonials, this style can work in explainer videos because of their power to engage with the audience – people trust brands that aren’t afraid to show their human side! A live video footage integrated with 3D elements that are tracked to the video. This brings the idea of real interaction and a more immersive feel to it. The added elements also add a more dynamic look and rhythm, making the journey all the more enjoyable for the audience. The combination of live video with graphic components offer great benefits. On one side, there’s the ‘human side’ I’ve mentioned above – great for engagement. On the other side, the graphics add a new layer that you can rely on to strengthen the explanation about your product or service.
Stop Motion
Stop motion is an animation technique that consists of photographing an object as it’s moved in small amounts creating the illusion of movement when the series of frames are played as a sequence. You’ve probably seen short films and movies that use… this technique for a truly unique effect. That unique effect is probably the best benefit you can get out of stop motion videos. But, this technique is expensive and also if you have to make a change, it’s possible that you can’t or it might take a lot of time and money.
TypographicAnimation
This style is based on the animation of typographic fonts to express an idea. Sounds overly simplistic? It is – yet it works! If the proper fonts are used, the video can use the right format to underline certain passages and make them stick in your audi…ence’s memory. Besides, using color and movement paired with the proper music and voiceover, the video can have an unexpected rhythm that will keep your audience watching to see where you are headed. Bonus points for this style for its affordable cost and shorter production times.
InfographyAnimation
An animated infographic is a visually appealing depiction of data, facts, figures, and stats. They can cover any subject and, thanks to their ability to transform often boring figures into vivid, memorable experiences, are easily absorbable and informative for specialists and casual viewers alike. Your image with motion, it will naturally draw the attention of the human eye. So, for maximum engagement, you should get the audience interested with attractive animation and then keep them interested with surprising and informative content.
Screencast Animation
A screencast is the digital recording of a screen capture containing audio narration. Since it’s one of the low cost alternatives to making a video, several startups rely on it, especially when it comes to tutorials. You can think that this won’t work for… your explainer video but it depends on what you’re offering. If your product is a complex software or platform, you can benefit from this style to showcase how it works. A real time demonstration of its capabilities might be what you need to show to keep your audience’s interest.
Creative Branding
Integrating your brand’s colors and style to your products, website, landing pages, and social networks will help boost your brand image — applying them to a video makes a greater branding impact. The engaging power of animated explainer videos helps you define your brand identity and identify with your target audience. “Animated videos help define your brand identity and identify with your target audience” If you want to get close and personal with your audience, you need to conduct a great social marketing strategy beyond crafting your videos. The good news is, online video is the most thriving and cost-effective content on social media!
Different Types Of Explainer Videos
Here are all types of Explainer Videos from our portfolio: