We deliver everything from unique videos which are drawn 100% from scratch, to videos with elements customized in Illustrator and Photoshop as well as processed in after effects.
Transparent services and prices on explainer videos, all ex. VAT:
» Thinking of getting your own video?
Figuring Out The Cost Requires Information
One of the first things everyone wants to know when they contact us is the explainer video cost. Now, this takes into account that you’re already familiar with what an explainer video is.
If not, here’s a quick answer:
“An explainer video is a video that explains your product or service while fitting in with the message and tone of your brand.”
Asking upfront about video production cost makes sense, It’s your hard earned money; you want to be spending it wisely. The answer to the question, though, has many variables. it sounds like a deflection. And the most important question of all:
“Does it fit within my budget?”
When it comes to an explainer video, a similar collection of information is needed to give you an accurate answer. Here are some of the aspects that need to be considered »
- What’s your budget? (Almost always the starting point)
- Do you need more than one video and if so, will it require a different style?
- How long does the video need to be to convey the information?
- What information needs to be conveyed?
- What’s the visual style going to be?
- How soon do you need it?
- Is a marketing strategy required?
- Do you need different edits for different homes (i.e., landing page, social media, boardroom presentation, etc.)?
If you can answer those questions yourself, you’ll be able to get a much more accurate answer, and probably even figure out roughly how much your explainer video cost will be.
From there, you have four directions you can go for an explainer video production.
Need to clarify break them down, you’ll be well on your way to understanding the options at hand and where your brand fits along the spectrum.
Hiring An Explainer Video Production Company
Approx. $2000 – $10000+
Imagine a world where your entire explainer video is custom created from start to finish for your brand and the message you want to share!
That’s what you’re getting with
A full-service experience from the first meeting to the final produced video. There are distinct advantages to hiring a video production company to counter that:
- With an established explainer production house, you’ll be able to see plenty of work in their portfolio and know the kind of quality you’ll ultimately get
- There will be far less work and hassle on your end. You can rest assured that the best choices are being made to represent your brand.
- You’ll have a project manager that you can communicate with at any time as a point of reference.
- You get a full team of professionals who have loads of experience working together
That’s what you’re getting with
This is the option that best fits most businesses looking for an explainer video. You can get incredible work and promote your product for a reasonable price.
Affect the Cost of an Explainer Video
Video Length
The pricing conversation with a discussion of video length. This helps the studio budget the amount of animators and designers they’ll need from the outset, and also effects turnaround time, production schedules, and the storyboard process.
Video Quality
The best explainer videos convert viewers into customers for years to come. A high quality video is an investment in your company and your future success, and like any good investment, you get what you pay for.
Style Effects Cost
We use it to help potential customers find out if our production is right for them. We want to make sure that your video creates real value. If it’s a success for you, it’s a win for us!
Video Style
Drafting scripts, making changes to animatics, casting voice actors, licensing music, and of course actually designing the characters and animating the explainer video.
Explainer Video Price : Time is Money
"The less you say, the more likely people are to remember."
~ Animated Explainer Video Makers
You pay for animation by the second. Every animated video studio usually starts the pricing conversation with a discussion of video length. This helps the studio budget the amount of animators and designers they’ll need from the outset, and also effects turnaround time, production schedules, and the storyboard process. Often times, you’ll get a discounted rate for each minute beyond 60 seconds, since production costs scale, but there might be some sacrifices to the revision process as the product grows in length. Plan accordingly.
Frequently asked questions
With live video, everything you film can basically only be used once. Ever see an old B-movie where they use the same shot at two different points in the film? Even if it’s quick, it takes you right out of the movie. With live video, you can’t just reuse the same assets.
But that’s exactly how it works for animated video.
The most resource and time-consuming process is creating the original art, but once those assets are created, you can animate them to do anything you want. That’s why a two minute animated video will almost never be double the cost of a one minute video – much of the assets are already created.
It’s all about the time and energy it takes, and creating assets in 3D is literally adding an extra dimension worth of visuals that need to be designed. Every part of that process requires more time and money (that we must pay our designers as well), from creation to revision.
Even finalizing (rendering) the video takes much longer than with, say, a 2D or motion graphics animated video. That said, the most popular styles anyway are 2D motion graphics and 2.5D. Sometimes adding a 3D element or two really makes the video pop as well, and it’s much less time-consuming for that than if the entire video is 3D.
At Techmonks, we never have hidden fees. It’s bad business, period. There can be extra fees, but we will always be transparent and let you know if you are in danger of accruing any. This usually happens when it is requested that we work beyond what our contract states.
Conclusion
Hopefully, this clears up a lot of the confusion about explainer video costs and why they can vary so much. If you have any further questions, we’re always happy to chat, so please reach out to us any time!